Content creators are always looking for blog post ideas! Many use paid services like Ahrefs & SEMrush to find optimal keywords to focus a post around. What bloggers overlook is using Pinterest for keyword research.
Like Google, Pinterest is a search engine, but many who use Pinterest only look at it as a social media site.
If you think about it as a search engine, it can really open a huge amount of features that bloggers can use to find and target key words.
How to Use Pinterest for Keyword Research
Start on your Pinterest home page.
At the top, there is a search bar. On the right of the search bar is a drop down menu. Make sure you toggle it to ALL PINS.
Put in a few words describing something you are thinking about writing a post on in the search bar.
Immediately, a list of items with those key words will compute.
These are the things that people are searching for on Pinterest.
For example, I have a bag of chocolate chips and I am wondering what type of recipe post I can come up with that has chocolate chips in the title.
When I put in Chocolate Chip in the search bar, look what pops up.
There are two different recipes for that have both Chocolate Chip and Banana, so my next step is to add Banana in the search bar.
Look what happens.
It gives me great ideas for a group of recipe posts I can make using chocolate chips and bananas!
How easy is it to create a recipe post on Chocolate Chip Banana Bread and then take that recipe, make a few changes to make Chocolate Chip Banana Muffins (EASY)!
Then, if you plan your day carefully, you could also whip up Chocolate Chip Banana Cookies and Bars too!
Now, you can take this idea even further.
If you hit enter after Chocolate Chip Banana, you will see something like this:
You will notice immediately at the top, that there are several key words that have something to do with Chocolate Chip Banana.
Two stick out to me, EASY and HEALTHY. These are definitely key words I would use with Chocolate & Banana recipes to make them stand out!
As you can see, using Pinterest as a search engine can be quite a useful tool when looking for post topics and keywords.
The best part is that it is FREE!
What tools do you use for keyword research?